How To Write Better Safety Messages: Condescension Edition
Emails don’t have tone, right?
Sure. Ice cream doesn’t have any carbs either.
I read an email recently that had been sent to an entire company. It was written by some corporate guy with some letters behind his name and a fancy safety title. That part wasn’t too offensive (I have some fancy letters too). I might have even been able to overlook the scores of grammatical errors. But I couldn’t get past the way it sounded as I read the words.
The email was supposed to be a safety lesson that crews could discuss and learn from. But it was so belittling and condescending, that I doubt many got to the point.
Don’t be as stupid as THAT guy…
The message was about as simple and straightforward as you can get. It’s author was encouraging everyone to think about their PPE selection when dealing with sharp objects, gloves in particular. To illustrate the point, the author retold a story about a worker who had cut himself while wearing Kevlar gloves. The worker had been shocked that he had still been cut even though he had been wearing “cut proof gloves” (his words). The rest of the email essentially made fun of the injured man for being so ignorant as to believe there actually was such a thing.
After reading the email I wouldn’t be surprised if the the author had responded to the injured worker, “They’re cut resistant, you idiot.”
Not everyone knows what you know
The whole point, as I’m sure you’ve guessed, is that our people deserve better than being talked down to. Safety messages need to draw people in, teach them something valuable, and inspire them to act. They’re not a medium we should use to boast our superiority.
Think about that next time you send an email, write a safety message, or just talk to someone face to face. I’m pretty sure there was a time when each of us knew nothing about safety gloves and their limitations. Maybe we should realize that about other people too.
Hi. I’m Jason. I’m the author of the book A Practical Guide to the Safety Profession: The Relentless Pursuit from CRC Press. I’m excited to get to share it with you all and hope it will be as valuable a tool to you as it has been to me. There is no other safety book out there like it. That’s not me being arrogant and assuming you’ll love it. You might not. But at least we’ll be able to have a needed conversation about the change needed in the safety profession. It is available now! Email me at Jason@relentlesssafey.com
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